This can be in a business directory, or on an industry-specific site, blog, or Denmark Phone Number List other local website. While local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business. Common references you may already know include listings on business directory websites coindegeek.com SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start.